Your CRM activities - Letters and envelopes. Old but not Out

October 1, 2016 @ 1:30 AM · How to get great CRM, Starting your CRM journey

Your CRM Activity

Does it still have letters and envelopes.  

They may be old, but they certainly shouldn't be 'Out'.

Sending a letter may seem dreadfully old fashioned in this modern digital world, but it can help in drumming up responses far more than you'd think.  This trip down memory lane may be just what the doctor ordered.

 A quick question to start you off....

Which is the most expensive way to send your direct marketing?

a) eMail
b) SMS text message
c) Letter
d) RSS feed

It’s probably safe to bet, dearly beloved reader, that 99.9% of you said c, by letter.

And you probably added an expletive to your answer for such a stupidly easy question and for even ...

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