Mergers & Acquisitions
Congratulations are in order then - you’ll no doubt have jumped up the rankings in your industry due to your merger, takeover or acquisition.
If you are also getting the other organisation's client and prospect lists, integrating their database into you own could cause you quite a headache.
There are few developments more exciting than combining organisations together.
But exciting as it is, merging your marketing and contact data isn’t going to be easy. And whether their data is in one list, or in many, I have your headache tonic.
You’ll be aware that your data can give you a significant competitive advantage. For one, you can immediately see cross-selling and up-selling opportunities. But this only works with all your data in one common format. I know, I’ve seen it many times.
A short-cut to removing your newly acquired marketing data headache
You could attempt to combine all your data yourself. I did much the same when an in-house CRM & Marketing Database Manager. But then you’d miss doing all the other tasks on your to-do list.
And when I was in your position in the five mergers I’ve worked through, I didn’t have the software that I now use. It finds duplicate contacts the eyes can’t easily see, and brings through extra information, like flags and tags on contacts from various separate lists that are near impossible without it.
Why not get in contact now?
It’ll only take you a few minutes.
I can solve your data headache ASAP. Which means little wasted money or missed opportunities.
Utilise my 20 years’ experience of using, managing and implementing Marketing & CRM databases in-house for over 20 years. I’ve worked on many mergers, combining the data quickly and accurately to get up to speed with minimal headache. And I’ve won 2 national CRM Industry Awards whilst doing it.
In fact, I won’t be happy until you can answer these questions with a resounding YES post merger:
Q: Is all your contact information reliable?
Q: Has your data integration been a huge success?
Q: Are you EASILY able to spot sales opportunities from your recently merged data?
This is some of the feedback I’ve had:
- "The [database] team helped us to boost bookings on our (pay per head) training courses significantly this year with targeted mailings…. and has resulted in direct revenue growth"
- “I've not used a system this easy for a long time, or with such good quality data”
- “Having undertaken projects with many professional services firms, I can say hand-on-heart that Simon's input into [firm’s name] CRM strategy makes for one of the most effective I have come across”
- “He has a knack for keeping it simple for users but delivering real business insight”
- “It is rare to find a self-confessed database geek with such a good sense of humour and such a good grasp on how IT can be used to really support the business”
- “What Simon doesn't know about CRM in professional services and database management isn't worth knowing!”
You’ll have my hindsight from more than 20 years’ experience of using, managing, merging and implementing marketing databases while an in-house ‘CRM Database Manager’. Your database headaches may feel new to you and feel too big to overcome, but it’s what I’ve been overcoming for years.
A sobering thought about M&A……
According to a Harvard Business Review report in 2015, the percentage of mergers and acquisitions that did not meet their stated objectives was 70-90%. This is a depressingly high figure.
But when you take into account the sheer number of factors to be addressed, it's probably not that surprising.
Let’s make sure your database integration isn’t one of those ‘didn’t go as well as expected’ or ‘took longer than expected’ memories.
I will soon give you a call to discuss any database merging issues you may have. If you can’t wait, please contact me today and we’ll set to work removing your data headache straight away.
More CRM project statistics to worry about
Lets make sure your project looks good on your CV, not like much of the statistics relating to CRM projects, such as:
- “70% of CRM projects fail” (Source: Butler Group)
- “50% of CRM implementations are viewed as failures” (Source: Gartner)
- “Less than 50% of CRM projects meet expectations” (Source: Forrester Research)
- “Only 44% of respondents had acceptable results” (Source: Economist Intelligence Unit)