Posts tagged eMail Marketing

Professional Services: How can they benefit from Black Friday & Cyber Monday? And should they?

November 21, 2018 @ 9:26 AM · eMail Marketing

We probably thought exactly the same in early September when the Christmas stuff came out in the shops.  Apart from my Mother, who seems to buy my Christmas present in the summer sales, I find it all a bit too ‘salesy’.

 

And then Black Friday and Cyber Monday, and ‘Black Week’ as it seems to stretch out to comes.  And now they are here.

 

And you see the deals all the time - so and so % discount, buy three and get the fourth for free. That sort of thing. And with TVs, you can never tell if the price was raised earlier just so the discount can go on now to get you to buy.

 

It must work, otherwise none of the retailers would do it.

 

So if it works, how can professional services ...

Read More

Which email marketing software is the best

September 19, 2018 @ 10:40 AM · eMail Marketing, Starting your CRM journey

A review and comparison of two popular email marketing software solutions

It’s all very well reading the eBook of email marketing tips, but something a guide like that can’t answer is a question I get asked all the time (especially when it comes to CRM systems), namely “which is the best email software for me?” 

And to be fair, just like CRM databases, there are 100’s to choose from. And they suit different pocket sizes and objectives.

Some very expensive.  Some free.  Some very simple.  Some very complex.  And loads everywhere in between.  

What if you already have a CRM?

Now, if you already have a CRM database, it’s best to go with the email software they link to ...

Read More

What to do about duplicates in your email lists or CRM system

August 16, 2018 @ 2:17 PM · eMail Marketing, How to get great CRM

I recently moved house.  Hopefully for the last time ever.  And it made me realise something.  I hate getting all my old mail.  I've been all 'geeky' and done 'remove from database' labels to stick onto unwanted post , but it's a real pain having to write, fax or email all the people that offer me services with my new details.  I will soon get around to it.  

* * * * * * * * * * * *  

And you can bet the contacts on your own database feel exactly the same about you.

* * * * * * * * * * * *

One fabulous mailing error so far has come from my building society, the one in which I've just taken out my new mortgage with. How on earth does a different......

Read More