What to do about duplicates in your email lists or CRM system

August 16, 2018 @ 2:17 PM · eMail Marketing, How to get great CRM

I recently moved house.  Hopefully for the last time ever.  And it made me realise something.  I hate getting all my old mail.  I've been all 'geeky' and done 'remove from database' labels to stick onto unwanted post , but it's a real pain having to write, fax or email all the people that offer me services with my new details.  I will soon get around to it.  

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And you can bet the contacts on your own database feel exactly the same about you.

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One fabulous mailing error so far has come from my building society, the one in which I've just taken out my new mortgage with. How on earth does a different......

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Your CRM system - who runs it?

August 7, 2018 @ 12:06 PM · How to get great CRM

CRM System TopTip: I was at a CRM bash a number of years ago when an in-house CRM database manager.... and although it wasn't about the technology of CRM, but strategy and people aspect, I ended up talking to a few other CRM database managers or the poor sods who have had it lumped into their court... about their databases...  Funny how we all had different ones, talking about the struggles and things.  Which makes me think - if there was one good system out there, we'd all have it.  It's the data, how you use it and the reporting that makes any old database into something useful.  Getting something back out is what most users want.  That, and top level buy in.  .........

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