One of the best hints I can give you about increasing the take-up of your CRM database is not to say

One of the best hints I can give you about increasing the take-up of your CRM database is not to say it's a Marketing department (or Bus Dev these days) toy!. Sell it as 'the database for fee earners', and by pure chance the Marketing team also use their data and database to run mailings, emailings and events.  Don't let it become the 'Marketing Database' - get your users to own it.