If you are at the start of your CRM database project, you may well be wondering where to start...

If you are at the start of your CRM database project, you may well be wondering where to start...  My best advice I can give you is 'not with your database software'.  Look at the data you have first.  Far more benefit will be gained by spending your time on that part of your project.  We are in an 'information age' after all.