ou capture emails - well as far as you can.  And then emails go and get spam filtered - so they often don't get through.  Everyone has a mobile phone these days.  And you are bound to store the mobile number of your contacts in your system - just get their permission - and hey presto - another route to contacting them.  Use a 'tiny url' and your smartphone users will get your 100 character text (or thereabouts), plus link to your website page.

It's not really the technology that makes you a success - but how you use it, your processes and the data in it.  

CRM systems TopTip:  Remember that success is a human, procedures and data, not technology issue.  You don't have to spend a million on your CRM system to get it to work for you.  Unless you have 10,000 users that is - and then that's only  £100 per person.

CRM Database TopTip: Out-of-office notifications - do you do anything with them? Don't tell me you just ignore them! They have loads of useful information in.  From 'I'm on maternity leave', I've left' or 'here are the details for my replacement' or 'I only work 'Wed, Thurs and Friday'.  All useful information to update your database.