Find the most suitable pieces of software to your situations and bolt them all together

February 21, 2018 @ 12:47 AM · How to get great CRM

I was having a think about the CRM database project I'd been party to for 15 years while visiting the technology for marketing show recently.  It was different all those years ago, nothing like the diversity on offer.  

So, now I've stopped reminiscing about the bad old days, this week's hint.   Find the most suitable pieces of software to your situations and bolt them all together - just bolt them onto a good quality 'contact management database'.  Better known in the professional services sector as CRM databases.  

So, for instance, you want to manage a contact - buy a 'contact management' database.  You want to do emailing - buy an emailing ......

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CRM database buzz words explained

February 5, 2018 @ 11:25 AM · How to get great CRM

CRM database buzz words explained:

B2B: 'Business to Business' marketing activity of your firm, Ever felt like the world is running away with you?  Some prat in the office always saying stuff you don't understand?  Well, here are a few of the most popular buzzwords - and what they mean - in pain english...,

Blacklist – When the email address / domain you are using to send your emails is barred by the reader's IT software.  Typically happens if you send masses of emails with the same title to numerous contacts within one company.  If this happens – ask to be put on their 'whitelist' (approved listing - also see 'whitelist').

Blog / Web Log – ......

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How to increase usage of your CRM system

February 1, 2018 @ 11:39 AM · How to get great CRM

Increasing CRM database usage: - Don't call it marketing's database – it’s for fee earners who don't like 'databases' – it's a process or system, - Get key influencers on board – their peer pressure will do half the selling for you, - Ensure the data is of better quality and deeper than fee earner's stand-alone spreadsheets, - Ensure the database is more useful than fee earner's stand-alone spreadsheets, - Ensure your database is easy and quick to use – nobody likes admin, slowness or hard to use things

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