Professional Services: How can they benefit from Black Friday & Cyber Monday? And should they?

November 21, 2018 @ 9:26 AM · eMail Marketing

We probably thought exactly the same in early September when the Christmas stuff came out in the shops.  Apart from my Mother, who seems to buy my Christmas present in the summer sales, I find it all a bit too ‘salesy’.

 

And then Black Friday and Cyber Monday, and ‘Black Week’ as it seems to stretch out to comes.  And now they are here.

 

And you see the deals all the time - so and so % discount, buy three and get the fourth for free. That sort of thing. And with TVs, you can never tell if the price was raised earlier just so the discount can go on now to get you to buy.

 

It must work, otherwise none of the retailers would do it.

 

So if it works, how can professional services ...

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