- Professional Services: How can they benefit from Black Friday & Cyber Monday? And should they?
- Which email marketing software is the best
- What to do about duplicates in your email lists or CRM system
- Your CRM system - who runs it?
- If you are at the start of your CRM database project, you may well be wondering where to start...
- CRM Databases in law firms – a few Tips to get you going
- How little CRM database are used. Bad English I know
- what questions did delegates have to the seminar on CRM database I gave?
- One of the best hints I can give you about increasing the take-up of your CRM database is not to say
- Ensure your CRM database doesn't do too much in the early stages...
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Don’t collect data on contacts (or contacts) in your CRM database that you won’t use. It's a GDPR issue amongst other things
You’ll only have to maintain it and it’ll take your focus off your best contacts.
So for instance, if you collect a business card and it has a fax number on it, if you don't do fax marketing, and won't use the fax number at all, there is no point recording the fax number in your database.
And collecting data you don't need isn't in the spirit of the data protection act, never mind the GDPR
Law Society Law Management Section, Tuesday 3 October called: Cross-selling legal services - Maximising the lifetime value of your clients
Why you should start getting your marketing opt-in for GDPR compliance as soon as you can
And everyone will be trying to get GDPR opt-in from all their contacts at the same time.
Limit your GDPR compliance RISK by....
That's another step to getting your CRM database or marketing lists to comply with the GDPR
Wondering how you could be at risk of not complying with the GDPR?
Hope that helps you comply with the Data Protection Act and well as prepare for the GDPR
I thought GDPR compliance would be a walk in the park
But then I asked my friendly GDPR expert "of all the organisations you do a GDPR audit on, how many are compliant with the new law"
"Nobody passes my GDPR audit" she said
And then I thought.. there is loads of GDPR stuff i have to do.
GDPR Privacy Impact Statement
And I'll go into them in more details in other blog posts
enjoy dearest beloved reader