Mailing lists: The end is nigh. All hail Targeting

September 1, 2016 @ 2:37 PM · How to get great CRM, Starting your CRM journey

Do you want to know how your CRM database could do much of your marketing admin for you, as well as automatically ensure you target the right people with the right information at the right time and in the right way? 

If yes, then read on.

Lets take a look at one contact in your CRM database.

James is a good contact – he's in a position to instruct your firm, so he's someone you communicate with regularly.

Image then, when James finishes work. He pops into his local supermarket to get the family shopping. He's had some 'money off' vouchers sent to him - roughly for what he usually buys, plus some complementary stuff that sounds tempting enough to try. After dinner, James sits down to watch TV &.........

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