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Collate all your contacts into one database
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Remove the duplications
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Focus on your best contacts and organisations
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Ensure you have the best contacts and prospects listed
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Verify and enhance your information, then re-verify yearly
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Make it easy for staff to keep the details correct on a daily basis
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Record activity in your database (who was sent a mailing, who attended a seminar, who knows who, who has been met, pitches and work referrals)
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Use your newly ...
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10 Top Tips on getting the right marketing data and making the most of it
August 1, 2016 @ 2:44 PM
· Starting your CRM journey
I agree with you - data is the least sexy part of marketing.
But good data raised my response rates 300% and enabled accurate eMarketing. So how can you do this?
Making it easier for you to manage your relationships and send your marketing emails by solving your database headaches
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