Back to Basics: CRM Database success factors

June 1, 2016 @ 1:56 AM · How to get great CRM, Starting your CRM journey

If you need a good CRM database, the last thing you need to do is focus on a CRM database. 

Sounds an odd thing to say, but where do you start?

Let me start with the worst news you could possibly hear. 

There is no 'end' to your CRM project

As you will always want to go 'one more step forward'.  Your new CRM database will sap far more of your manpower than you plan and you'll suddenly see that your data is in appalling condition.  And if this hasn't put you off, keep on reading as your gains will far outweigh any hurdles.  There are three areas you need to focus on; 1st) people, 2nd) data and 3rd) the database itself.

 

 

But this is a technology article?

......

...
...
Read More