Do law firms need a CRM solution?

May 1, 2016 @ 1:37 AM · Starting your CRM journey

Do law firms need a CRM solution?

Might be an old article, but still very valid. 

Link to jointly written article (Sue Bramall & Simon McNidder): http://www.infolaw.co.uk/newsletter/2011/03/do-law-firms-need-a-crm-solution/

 

Text copied below for your ease

Customer (or client) relationship management (CRM) is defined by BusinessDictionary.com as “Information-technology enabled strategy aimed at identifying, targeting, acquiring, and retaining the best mix of customers. CRM helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most-suitable products and a very high level of customer service. It integrates back and front ...

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