Get the right CRM data and make the most of it

December 1, 2016 @ 12:44 AM · How to get great CRM, Starting your CRM journey

I agree with you. Data is the least sexy part of marketing and business development. To be fair, not many people can put their hand up and say “I love data, it’s the best thing since sliced bread”? It’s boring, often incorrect, just sits there doing nothing fancy, easily overlooked in favour of more interesting activities, and updating it is everyone’s least favourite job – no matter how little they have to check.

If an alien landed on earth and took an interest in professional services marketing, they’d never guess data was absolutely vital to the successful marketing of your services to key individuals.


But good data has enabled me to achieve a 300% response rate increase, a move ...

...
...
Read More