Ever wondered if your database marketing activities are good enough? What is enough anyway? This audit of your CRM database and CRM data should give you an idea.
Instructions: Read through the statements below. Then tick the answer which is closest to your views. At the end, add up the scores for each column to find out how fit your database and data actually is.
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Database related statements |
Strongly agree |
Mildly agree |
Mildly disagree |
Strongly disagree |
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