Sending a letter may seem dreadfully old fashioned in this modern digital world, but it can help in drumming up responses far more than you'd think. This trip down memory lane may be just what the doctor ordered.
A quick question to start you off....
Which is the most expensive way to send your direct marketing?
b) SMS text message
d) RSS feed
It’s probably safe to bet, dearly beloved reader, that 99.9% of you said c, by letter.
And you probably added an expletive to your answer for such a stupidly easy question and for even ......