Successful implementation and take-up of your database isn’t due to your CRM database technology…

But your people and a top management led project.

Sorry to say success is a human factor

Top tips on implementing a CRM database

– Research the needs of the user and find out what your current situation is
– Get a specialist in – they’ll save you £1,000’s in time, hassle and get better results
– Don’t do a ‘stop gap’ system, use excel instead – and keep your system as standard as possible – installation, upgrades and support will be easier
– Launch step by step – simplest first (like recording and reporting on contact meetings as step one)
– Keep key influencers in the loop – you’ll need them to gain buy-in
– Remember that success is a human, procedures and data, not technology issue

If CRM database success or failure was all about getting the best CRM database you can lay your hands on, we'd have all done it by now and we'd all have the same system 

It's people

and

the data

and

how you use your CMR database