- Professional Services: How can they benefit from Black Friday & Cyber Monday? And should they?
- Which email marketing software is the best
- What to do about duplicates in your email lists or CRM system
- Your CRM system - who runs it?
- If you are at the start of your CRM database project, you may well be wondering where to start...
- CRM Databases in law firms – a few Tips to get you going
- How little CRM database are used. Bad English I know
- what questions did delegates have to the seminar on CRM database I gave?
- One of the best hints I can give you about increasing the take-up of your CRM database is not to say
- Ensure your CRM database doesn't do too much in the early stages...
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News just in…. sort of
…Cloud computing to save 30-90% energy costs: source Microsoft.
Who’d have thought it huh!
Microsoft wanting you to go to their cloud based systems by any chance
In case I’ve not said this already, or you’ve missed it, and you want to try and persuade your top brass of the benefits of implementing a CRM Database
Here are some then …
Improving your CRM data you hold will give you:
– A competitive advantage over your competitors
– More knowledge about your clients and contacts
– a full ‘interest’ profile on your best contacts – segmentable database
– The abiltiy to identify contacts most likely to need your services
– Reduced levels of unwanted mail / email sent to your clients
– higher response rates to marketing campaigns
– Lower data admin burden for your firm
– Allow your firm to make strategic decisions...
Enough of you said you wanted some more hints on clearing up your CRM data. So this one is: how not to insult Paul by calling him ‘Mrs’ and Sue by calling her ‘Mr’.
Right here in fact….
I’m sure you look through your data regularly. I do. Well, my poor team do if I’m being accurate. But when you’ve got a database and alert system, you might as well use it.
So, in this tip I’ll tell you how to find out how many of your contacts are missing a prefix (Mr or Mrs for instance), or where you’ve got the prefix wrong. A while back I listed a number of names within a company name that could describe which sector it was in.
In one of my email CRM hints, I mentioned that the first thing a reader of your email communications needs to see.
And it isn’t going to be a white box with a red square in it.
That’ll just put them off.
And are your emails like this?
Do they have a lovely logo or image at the top of the email when you send them out?
Did you know they don’t always arrive like that?
Image your logo or picture as a white box.
Then design your email style around that horrific thought.
i.e. the first thing a reader needs to see is something interesting, and that may even be telling them what to do.
It’s not a ...
I recently moved house. Hopefully for the last time ever. And it made me realise something. I hate getting all my old mail. I’ve been all ‘geeky’ and done ‘remove from database’ labels to stick onto unwanted post , but it’s a real pain having to write, fax or email all the people that offer me services with my new details.
I will soon get around to it ;-)
And you can bet the contacts on your own CRM database feel exactly the same
One fabulous mailing error so far has come from my own building society, the one in which I’ve just taken out my new mortgage with. How on earth does a different department in that very same society not know I’ve moved, and continues to write to me at my old ...
If you are wondering why all the fuss about CRM, maybe this will help:
CRM Databases can help you and your organisation…
– Spot work leads more easily
– Manage your contact relationships more easily
– Promote your products & services more effectively
Improving your CRM data will give you…
– Better knowledge about activity with your clients and contacts
– More leads, and easier spotting of who needs which of your services
– Better response rates to your Marketing & Business Development activities
– Automate tasks
– Move to eMarketing
– Continually manage your data
– Increase work leads
– Make it easier to manage a client’s relationship
Top 5 CRM hints
Funnily enough, your CRM database isn’t the most important factor in your CRM database success.
These factors are though, and they are in order of importance…..
1st) Senior management buy in (without it, you are completely stuffed)
2nd) People again (users this time, and the ‘What’s in it for me’ syndrome)
3rd) Data integrity (getting the basic data right, e.g, names, job titles, email addresses)
4th) Data enhancing (adding profiling, segmentation and targeting abilities, e.g interests & sector)
5th) Plan that it’s a never ending project (and plan in the manpower to manage your system)
And there are plenty more ...
No point having a person press go when a computer can do it in your CRM database
Business development managers, secretaries and fee-earners are far better utilised converting the work leads into work instructions, managing client relationships, cross-selling services and doing billable hours than looking through a mailing list.
Obvious when you think about it isn't it. Although you have to set it up - so judge for yourself the tasks to automate