CRM buzzwords (and their meanings)

September 1, 2014 @ 12:00 PM

Don’t feel like a dunce when a ‘certain type’ spouts rubbish all day long because they swallowed a dictionary

Buzzwords for you, some CRM related I'm afraid

- Automation: See Marketing Automation

– B2B: ‘Business to Business’ marketing activity of your firm

– B2C: ‘Business to Consumer’ marketing activity of your firm

– Blacklist: Your email is on a list of ‘blocked emails’ – so your email won’t get through.  You need to be on a ‘whitelist’ (see ‘whitelist’).

– Blog: ‘Web Log’ – now generally a discussion forum on the internet

– Bottleneck: A ‘pinchpoint’ in your database / ...

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