- I see GDPR queries all the time on social media, moaning about compliance. But it's good business!
- Implementing a CRM database? Keep in mind hearts and minds, not techie stuff
- GDPR risks - got lists of contacts on your computer?
- Top 3 considerations when buying a CRM database system
- GDPR compliance efforts can have all sorts of benefits for you
- When a contact in your CRM database asks to be deleted under GDPR, should you delete them
- Clean & enhance the data in your CRM database (like for GDPR compliance) to triple response rates
- GDPR opt-in is impossible without some sort of email or CRM software
- GDPR compliance tip: Got duplicated contacts in your lists? What happens if they unsubscribe?
- GDPR compliance tip for your CRM database
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I see GDPR queries all the time posted on social media, moaning about consent and compliance.
Whether you need to have it or not
Getting GDPR consent can be easy and it can improve your marketing performance.
"How?" you may well ask.
I hear this all the time...
"I don't need to get explicit provable consent from my contacts because..."
"...I'll be able to rely on opt-out when sending them stuff"
"..They've expressed an interest in my services or products, so I'm OK to carry on contacting them as its relevant"
So why are some organisations sending the 'please consent' emails to their contacts in their .........
Implementing a CRM database? Keep in mind your staff's hearts and minds, not the technical bit and bobs
You need to keep in mind ‘hearts and minds’. Bring people on board with your project. This isn’t just a technical and data project. At the end of your project, you don’t want your colleagues going back to their ‘bad old ways’ - they need to be engaged and willing to embrace CRM
GDPR risks of non-compliance are very easy to get wrong, for instance....
Right, you have your client and contact lists on your computer.
Are they password protected?
Can anyone see them?
Can anyone copy them?
How easy could they be seen if you left you computer on the train?
Top 3 considerations when buying a CRM database system
I'm often asked "which is the best CRM system?". But what I think people mean is "what is going to get me the best result at the least outlay?"
They could of course really be asking about a CRM system, but for this post, I'll go over the things that make the most difference to your bottom line, take up and boosting your marketing performance when you are looking for one
#1) How are you going to pay for it?
When you have a system that 100 staff want to use, for 5 - 10 years (as you are unlikely to swap it), the costs build up (you will no doubt want to add a consultant's time and IT fine-tuning to the actual cost.
If you ...
Benefits of combining your CRM data into one list, getting it verified by your contacts and using it to improve your CRM activities - and you'll nearly do most of that trying to comply with the GDPR anyway - so great news
Improving your data quality for GDPR makes it easier for you to manage your client relationships because...
Improving your data quality for GDPR makes it more likely you'll have happier clients because...
When I first did an exercise to clean up and enhance the data in my CRM database (like for GDPR compliance) I tripled response rates
All you need to do is pull all your contacts together into one list, ask the contacts to opt-in for GDPR purposes and indicate their interests and issues.
Then use that information to do targeted mailings.
When I first did this (in 2001), I halved the mailing list size for an event invite and tripled the delegate booking rate. Simply by asking the contacts what they were interested in, and then giving it them. And by following this action plan, there is no reason why you can't replicate this same feat.
It’s hard to comply with 'GDPR opt-in' if you have mailing lists all over the place and no CRM database or email software. Here's why.....
If you have duplicates in your mailing lists or CRM database, what happens when you tag one as unsubscribed for GDPR purposes?
How well do you want to sleep at night when the GDPR comes into force?
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