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- B2B: 'Business to Business' marketing activity of your firm
- B2C: 'Business to Consumer' marketing activity of your firm
- Blacklist: Your email is on a list of 'blocked emails' - so your email won't get through. You need to be on a 'whitelist' (see 'whitelist').
- Blog: 'Web Log' - now generally a discussion forum on the internet
- Bottleneck: A 'pinchpoint' in your database / data administration…. where no matter what else you do – your project / database is only going to go as fast as this bit
- Branding: The full image of your service / company. For instance, the BMW car brand is 'the ultimate driving machine'
- Campaign: The full project to send an email / mailing (from planning, sending, to follow-up)
- Cookie: the thing that a website puts on your PC to remember who you are. 'Bad big Brother' type thing, or a really useful that means you don't have to keep re-typing passwords
- Cold Call: When you are called out of the blue by a salesperson
- Client Relationship Management: managing the relationships, and knowing what is happening to your client / contact / customer
- CRM: Client Relationship Management (or Customer Relationship Management)
- Cross-Selling: Selling other services / products to existing customers / clients
- De-duplication: Combining two or more records into one (also known as Merge Purge)
- Differentiation: What makes your service / product stand out from the crowded marketplace with all your competitors products
- Direct Marketing: the flash name for 'mailing and emailing' activity
- Domain: the suffix for your email address
- DPA: The Data Protection act, or often just 'DP'
- eBusiness: Doing business / website type things on the internet
- eCommerce: Trading on the internet
- eMail Preference Service (ePS): A list of people who have registered their desire not to be sent emails – check it before you send your eMarketing
- eMarketing: sending marketing emails
- EPS: see eMail Preference Service
- Fax Preference Service (FPS): A list of people who have registered their desire not to be sent faxes – check it before you send faxes to these eMarketing
- FPS: see Fax Preference Service
- Junk mail: Anything your contacts don't find useful – that arrived through the post. SPAM is the online version of junk mail
- Mail sort: If you use very large amounts of postal marketing, the royal mail will give you a discount if you batch your envelope packs by regions
- Mailing Fulfilment: the stuffing of the letters and flyers into envelopes and sending
- Mailing Preference Service (MPS): A list of people who have registered their desire not to be sent mailings – check it before you send material
- Merge Purge: Combining two or more records into one (also known as de-duplication)
- MPS: see Mailing Preference Service
- Outbound email: the emails you send FROM your company
- PAF: see Postal Address File
- Postal Address File: (PAF) A list of correct addresses (from the Royal Mail) which you can check you address details against
- Profiling: the information you hold about a contact – for instance - their job title and business interests allows you to build quick and accurate mailing lists
- SPAM: Anything your contacts don't find useful – that arrived by email (also see JUNK MAIL)
- Telephone Preference Service (TPS): A list of people who have registered their desire not to be contacted by phone – check it before you call them
- Tele-Marketing: Doing you marketing activity by phone. Can also be referred to as 'tele-research / tele-sales'
- TPS: see Telephone Preference Service
- Up-Selling: selling higher value (cost) services / products to existing customers / clients
- USP: Unique selling point – does your service / product have something unique about it that makes it better than your competition
- Warm Call: telesales when you are OK to call your targets - they may have asked you to call them, or you have pre-warned that you will call them in earlier communications
- Whitelist: This is where your sending email address is on the list of approved email addresses that your clients and prospects accept - the reverse of 'blacklisting
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